Working directly with the CMO, together we defined the brand platform by designing and deploying innovative digital tools establishing relevance in the global EDM (Electronic Dance Music) economy. Our efforts and programs, successfully positioned SFX Entertainment as the global leader for EDA in festivals, music delivery, e-commerce, ticket sales and partnership contracts. This resulted in a better than estimated IPO.
Additional Deliverables Include: Brand ID, Digital/Web Platform, User Experience, Investor Relations, Video and Interactive Media.